The ad campaign that says “When you got (insert tax preparation company name here), you got People.”, reminds me of
In the context of trying to run a photography business, when I think of “People” in the terms that I assume are implied in the ad campaign, I can’t help but to think of the people at PhotoShelter as, well, my “PEOPLE”.
Here’s what the people at PhotoShelter do to help us as photographers.
- Secure online backup of my precious digital images. (Imagine Smeagol/Gollum from the Lord Of The Rings saying precious.)
- Tools to organize, display and deliver my photographs.
- E-commerce capabilities. You can license your photographs and sell prints directly to clients from your Personal Archive. Via a secure shopping cart, linked to your PayPal or merchant account, the transaction is completed and your money is received immediately. No more hearing the phrase, “the check is in the mail” .
- Websites to showcase your work and grow your business. Great looking, easy to use templates or, if you’re an HTML and CSS wiz, you can design your own.
- Images and galleries that can be embedded into blogs or websites to enhance your advertising/marketing efforts.
- The ability to create a virtual agency. By grouping your work with other photographers, you can all market your PhotoShelter images together as an “Agency”.
- A forum where PhotoShelter members share their knowledge, buy and sell gear or get their photos critiqued by other members.
Beyond the above PhotoShelter also has the “A Picture’s Worth Blog”. I found the following post VERY helpful, SEO Report: How to Get Your Images Found .
The article pointed out MANY things I could be doing to increase the chances of my photographs being located on the web by potential print buyers and licensees.
Before this blog post I had NO IDEA about how to increase the SEO for my images. I guess it’s fair to say that up until now, when it came to SEO, I’ve been SOL.