A Buyers Guide On Licensing Rights Managed Stock Photography
rights managed stock photography – Original photography licensed for commercial and editorial use.
In brief, stock photography is a supply of photographs made available for licensing for specific uses.
Although many people think that the stock photography industry is a relatively new industry, this isn’t so.
On the contrary to what most people think, the stock photography industry has been around since the 1920s.
And while the industry has been around for a while, new licensing models and ways to distribute and license work have arisen. This has been possible because of the internet.
In general, there are three models of stock photography licensing.
I’ll list them first and then go into a brief, but more detailed, explanations.
- Public Domain Stock Photography
- Royalty Free Stock Photography
- Rights Managed Stock Photography
In sum, works in the public domain mean that the exclusive intellectual property rights have expired, are inapplicable or have been forfeited.
In other words, anyone can use these works for whatever reason, with no licensing fee being charged.
This licensing model provides the user with the rights to use the work without many restrictions based on a one-time payment.
This allows the user of the picture to use it over and over again without having to pay for additional licenses for those uses.
RF licenses cannot be offered on an exclusive basis.
Sometimes, this can be a problem for the users of the images. Because, since the images have no “exclusivity” the same image can be used by multiple users at the same time.
In contrast to RF, Rights managed stock photography licensing requires an individual, one-time limited use license to be purchased for each use of the work.
This is an exclusive license and ensures that the use of the work will be will be exclusive to the user based on the specifics of the license.
In other words, the image can only be used by the person/company licensing the image and can only be used in the way specified on the license.
Without a doubt, stock photography has its pros and cons.
With this in mind, I’ll keep my opinion brief and link to a more comprehensive article at the end of this section.
First, with PD stock, a brand identity can be an issue because with PD stock the license is not exclusive. Because of this the ads/campaigns from one company can look and feel similar to the ads/campaigns of another.
However, if brand identity isn’t an issue, PD photography is free to use.
First, with RF stock, a brand identity can be an issue because with RF stock the license is not exclusive. Because of this the ads/campaigns from one company can look and feel similar to the ads/campaigns of another.
However, if brand identity isn’t an issue, RF licensing is relatively inexpensive.
Second, with RM stock, depending on the use, the licensing fee can be pricey.
However, the RM photography model provides the client with the assurance of exclusivity. In addition, the exclusivity keeps brand identity throughout the period of the licensing.
And here’s a link to a more comprehensive article.. https://www.thebalancecareers.com/the-case-for-and-against-stock-photography-38444
- Keyword searchable
- High-resolution files are available for prompt download.
- Online licensing and payments.
- Here’s the link to see the gallery–>https://photographs.samdamico.com
In short, I prefer licensing my work as rights managed stock photography because I want to know who is using my work and how they’re are using it.
In addition, I license my work directly to clients instead of a through third-party aggregators.
And, because licensing is directly through me, many times I get the opportunity to speak with clients and negotiate the price of the license or assist them in ways that I couldn’t by licensing through a third party.
Furthermore, I don’t want my work overused.
In other words, I think that a frequently used picture is less valued.
Sometimes, a client is concerned about the licensing history of a picture.
Usually, the concern is over brand identity.
And because I license my work directly to clients as RM stock photography, I can give the client an accurate licensing history of a photograph.
That’s a question that only you can answer.
But if you need some help feel free to contact me.
I’ll do my best to work with you to ensure the success of your project.
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