As Professionals, How Do We Know What To Charge For Our Photography?

What we charge for our photography depends on us, not on what other photographers are charging.

It’s essential to figure our cost of doing business/what we need to earn a living.

We charge our clients for the following:

Time. We need to charge our clients for the time it takes to complete the work.

Expenses. We need to charge our clients for the expenses involved in completing the project. Don’t forget to markup expenses.

Use. We need to charge our clients a licensing fee that reflects the value they receive from using our work.

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