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Copy Content and SEO – Sam D’Amico’s Writing

I think I’ve come a long way since my reluctant plunge into writing copy, content, and SEO. In fact, back then after being given some direction by a community education coordinator,  I’d just describe what I was doing as writing course descriptions and informing people of what they’d get out of taking my class. Who knew I was learning a skill that I’d eventually enjoy doing? 

Copy Content and SEO Writing

 

Changing Minds and Initiating Action With Words

 

I’m not new to writing but I’m new to getting paid as a writer.

If you’re interested, I figured a brief introduction and detailed information about what I did in honing my copy, content, and SEO skills would be appropriate. But if you’d like to skip the introduction and nostalgia and get right to the samples, please go directly to the writing portfolio.

An Introduction

Hello, I’m Sam.

Sam D'Amico Photography classes
Photograph by Roxie Brown.

Yeah, I know; most of the stuff you see on my website has to do with my photography and photography classes. So what’s with the writing? I’ve been writing for a long time. I started writing while working as s photojournalist in 1987. I wrote caption information for the pictures I provided (which the editors ALWAYS polished up) and provided story summaries for feature pictures I wanted to produce. I started working with local newspapers, magazines, and marketing and advertising businesses. I eventually wound up working with the New York Times as a freelancer with over 500 published assignments.

Starting in 1989, I began writing to market, my photography classes. It wasn’t something I looked forward to doing, but I did it grudgingly because it had to be done. And over time, I grew to enjoy writing and honed my copy, content, and SEO skills.

Today, I’m using my acquired writing skills primarily for my website. And at a suggestion of a few former students who work in the advertising and marketing industries, I’ve decided to give professional writing a go.

My Writing Experience

Copy Content and SEO

In 2003, I decided to start my photography classes in Washington, DC. I designed a tri-fold brochure, filled it with class descriptions that I penned up, and included a registration form that could be sent via the U.S. mail with a check to register for the classes. At the time, I never imagined that I’d be putting together a writing portfolio, so I don’t have the brochures as an example.

I marketed the classes by placing the brochures in coffee shops, eateries, and other places in areas of town that seemed to have people who wanted to learn photography. These brochures were my first step into copy, content, and SEO, and marketing.

After a year or two of the brochures and registering by mail, I got a prepackaged website on GoDaddy. I swapped out the pamphlets for 8.5 inches by 5.5 inches printed pieces that directed customers to the GoDaddy platform to read the course descriptions and pay/register for the classes online.

Blogging, Sales Pages, and Email Marketing

While using GoDaddy I started an email list and began using WordPress.com to send current and past students to blog posts intended to supplement their in-class and let them know about upcoming classes. However, I eventually wanted a primary domain name for my business, so I found a good, reliable hosting company, got my domain name, switched to WordPress.org.,  created my website, found a good email marketing service, and started building a larger email list. WHEW! Yup, a lot of learning happened between then and now. I learned about the importance of marketing, but I think I learned the most about the value of copy, content, and SEO. In a way, my website can also be considered my portfolio. But please keep in mind that there’s a lot of older stuff to be updated.

Copy Content and SEO

Writing Portfolio – Content

Delivered Content
https://samdamico.com/wp-content/uploads/2022/04/Payless-Liquors.-4-Blogs.pdf

See the Content on the Web
Guinness Beer: 5 Fun Facts

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Delivered Content
https://samdamico.com/wp-content/uploads/2022/04/Payless-Liquors.-4-Blogs.pdf

See the Content on the Web
Why You Should Add Bitters To Your Cocktails

Click on the Graphic to ExpandCopy Content and SEO

 

Delivered Content
https://samdamico.com/wp-content/uploads/2022/04/Payless-Liquors.-4-Blogs.pdf

See the Content on the Web
Jameson: A Rich Irish History

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Delivered Content
https://samdamico.com/wp-content/uploads/2022/04/Payless-Liquors.-4-Blogs.pdf

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About Bell’s Brewery

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Writing Portfolio – Copy

Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/Ians-Family-Dentistry-Webpage-Rewrite.pdf

See the Copy on the Web
Ians Family Dentistry – Dental Implants

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/Mannys-Lawn-Care-2-Pages-Spring-Cleanup-and-Aeration-3.21.22.pdf

See the Copy on the Web
Manny’s Lawn & Snow – Spring Clean Up

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/Mannys-Lawn-Care-2-Pages-Spring-Cleanup-and-Aeration-3.21.22.pdf

See the Copy on the Web
Manny’s Lawn & Snow – Aeration

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/SR-Homes-5-SEO-Webpages.pdf

See the Copy on the Web
S&R Custom Homes and Remodeling, Inc. – Home Remodeling

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/SR-Homes-5-SEO-Webpages.pdf

See the Copy on the Web
S&R Custom Homes and Remodeling, Inc. – Kitchen Remodeling

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/SR-Homes-5-SEO-Webpages.pdf

See the Copy on the Web
S&R Custom Homes and Remodeling, Inc. – Basement Remodeling

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Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/SR-Homes-5-SEO-Webpages.pdf

See the Copy on the Web
S&R Custom Homes and Remodeling, Inc. – Man Cave Remodel Rockford

Click on the Graphic to ExpandCopy Content and SEO

Delivered Copy
https://samdamico.com/wp-content/uploads/2022/04/SR-Homes-5-SEO-Webpages.pdf

See the Copy on the Web
S&R Custom Homes and Remodeling, Inc. – Bathroom Remodeling



 

Park Regent-DC Tenant Association (PRDCTA) Recruitment  Letter

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Social Media Meme

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