Using Color Creatively

Light has color. We describe the color of light by the color temperature.

The  white balance setting on your camera determines how the color temperature of a light source records.

One option when picking a white balance setting on your camera is to get “color correctness”. Auto white balance will probably get you in the ballpark.

The other option is to choose a white balance setting will give you an intentional color shift.

In order to get intentional color shifts, I think it’s best to pick a white balance setting on your camera manually.

When you choose a white balance setting that will give you an intentional color shift, you  use color more creatively and you’ll  get color casts that  add another compositional dimension to your picture.

Use color creatively

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