A Case Study About The Business Of Art From The Harvard Business School
Why would someone pay $500.00 for a trash-bin or $200.00 for a toilet brush? [1] Believe it or not, for those of us in the creative industries, there’s a lesson in the answer. In the article titled “It Is Okay for Artists to Make Money…No, Really, It’s Okay” [1] associate professor Robert D. Austin examines the apparent conflict between artistic and commercial objectives within creative companies. The PDF link [1] is the entire thirty-one page paper. The html link [2] contains the Executive Summary and Abstract. Some quotes to pique your interest: READ MORE…