The Domino’s Effect

Domino’s Pizza is holding a photography contest. http://www.showusyourpizza.com/. Good for Domino’s, bad for photographers who enter the contest. Why is this bad for photographers?

Let’s examine the effects.

In short:

  • You spend money.
    • Because you need to buy a Domino’s pizza to photograph.
  • Domino’s makes money.
    • Because you need to buy a Domino’s pizza to photograph.
    • By using your photograph to drive sales as part of their advertising, promotional and marketing campaigns.
  • Domino’s saves money.
    • Because they get to use all of the photographs submitted for free and forever
  • You lose money.
    • On licensing fees that should be paid to you for the use of your photographs.

Here are the T’s & C’s that chisel away at your ability to earn money with your photography.

http://www.showusyourpizza.com/rules/

“Uploading a Submission constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for any lawful purpose, including without limitation, for advertising, promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission.”

As an example of the value of your work, here are the fees you could charge for two modest uses.

Almost the same use except the markets are different. The national use is nearly the prize awarded by Domino’s to the winners.

If you enter the contest you lose your ability to earn these fees, and any other fees, for the use of your work when used by the Sponsor of the contest under the terms and conditions of the rules.

  • Rights-Managed License
    • License terms: North America, Advertising (Digital), Web.Local market, Small (up to 180×150), Up to 1 month (Start date: 2010-07-13) n/a USD$217.00
  • Rights-Managed License
    • License terms: North America, Advertising (Digital), Web.National market, Small (up to 180×150), Up to 1 month (Start date: 2010-07-13) USD$489.00

Now, my guess is that you need the money earned from those licensing fees more than Domino’s needs to use your work for free.

Remember, friends don’t let friends enter rights grabbing photography contests.

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This entry was posted on Tuesday, July 13th, 2010 at 5:16 pm. It is filed under Business Of Photography, Copy-rights, Copy-wrongs and tagged with , , , , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.

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