My photos can be accessed here: http://kztphotography.photoshelter.com/ just click on the “Color” link under “recently added”. If you have any trouble, let me know via kazt1978@gmail.com.

Photography is the medium I chose to speak my mind, like any other art form, it lets me find beauty in ordinary things & forces me to look at things with a different perspective.

At this point am fairly new to this trade & am experimenting with different styles & techniques. I like exploring every aspect of photography, but my favorite genres are Close-Up/Macro, Landscape, Photojournalism Photography.

There is no fixed pattern to my work, but I still try to stick to some of basic rules of Color Theory. Most of my images are monochromatic/ complimentary color schemes. Also a pattern can be found in my images, some are high in contrast & some are high saturation. I also tend to use vibrant colors in my photographs.

My favorite colors, are
1. Red/Shades of Red – I like to use it as its a bright and warm color, which invokes strong emotions & is also associated with love & comfort.
2. Orange – Its mainly associated to excitement, enthusiasm & warmth. Its also considered to be ab energetic color.

In this display of work, I have selected shots from my favorite genres. Am trying to build my Body of Work around things I love, rather than what people will love.

http://picasaweb.google.com/vinod.cmenon/Color_Final?authkey=Gv1sRgCPCa29fz4-nxcQ#

Please let me know if you cannot access this link @ vinod.cmenon@gmail.com

thanks,
Vinod

http://www.sportsshooter.com/news_story.html?id=883

The name of the story is “Let’s Talk Business: Digital Images Don’t Cost Anything Do They?”, by Rick Rickman

See you Wednesday
Melanie

My photos and ad can be accessed at flicker: http://www.flickr.com/photos/52578136@N08/

Ad Description
A young, muscular man is running on a gravel path on a beautiful morning with wispy white clouds in a deep blue sky. The copy states motivation can’t be measured but performance can. The ad is for a GPS watch worn by leaders and those who take their training seriously. The man is by himself and is mid-stride, with both feet off the ground and his right arm bearing the watch flexed upward.

Color Properties
Hue: Red, blue, green, brown
Saturation: The sky, red shirt, gravel path and green grass are very saturated. The hill’s and trees in background fade almost to black.
Lightness/Brightness: The man’s right side is quite bright, casting a sharp shadow in front of him.

Color Theory
Schemes: nature (green, blue, brown)
Context:
Harmony: The colors are very strong and bold, which may be a function of the degree of saturation. The strong blue and sharp shadows give the image a chill factor – an early morning run just before the day gets hot.

Color Psychology
The blue sky is both chilling and calming at the same time; calming because the blue sky is so expansive and timid with the cloud structure, chilling because of the contrast with the white/gray wispy clouds and you can almost feel the morning chill in the air. The red running shirt is full of energy, strength and attention – similar to what the Garmin watch provides. If you buy this watch, your runs will be better, quicker, and stronger and you will command the attention of fellow runners by wearing such a great product. The green grass emulates the watch is not pedestrian – it is for runners of a certain economic status who want to be noticed amongst their peers.

Final Synopsis
I would have preferred to see the ad continue into the bottom fourth of the page – rather than cutting off the image with a plain white and black copy with the product shots. I think they are missing an opportunity to really set the product apart from others by being a 75% ad.

The strength of the coloring in the image sell the product better than the copy – I also think they miscalculated the use of pink in the product shot. As a woman who runs, I am not attracted to a watch that has pink in it – in fact, I would purposefully NOT buy a watch that has pink in it. I am strong, I am female, I am motivated and I want a watch that emulates my strength rather than reflects my gender. After seeing this ad with the pink watch, I would not pursue purchasing it.

Overall, I think it is a pedestrian advertisement that misses the mark for a high-end product seeking a high-end consumer.

1. In terms of the business of photography what is the distinction between;
a. Licensing your work.
Licensing your work means selling permission to use an image in a certain way and/or for a certain length of time.

b. Selling your work.
Selling your work amounts to giving away your copyright to the buyer of the work.

2. In terms of the business of photography.
a. Define creative/production fees.
Creative Fees reflect the experience, creativity and vision that the photographer brings to the assignment.

b. Define use fees.
Use fees are the fees charged to the client based on how the client will use the images created in a photoshoot.

c. Define job expenses.
Expenses are the costs associated with executing a photoshoot, both direct costs such as props for a specific shoot, and overhead costs such as the cost of maintaining a studio space.

3. In terms of the use of photography define:
a. Editorial use.
Editorial use of a photograph is when the image is used in association with a newspaper article or other first-amendment protected dissemination of information, and where there is not a profit motive in the use of the photograph. Editorial use of an image does not require a model release from the subject of the photograph.

b. Advertising use.
Advertising use is when an image is used to promote or endorse a commercial product. A model release is required in this case as the publisher of the image stands to gain profit from its publication.

c. Personal Use.
Personal use means use of an image for display on personal websites and computers, or making prints for individual use.

d. Which use would require the end user of your photography to pay a higher use fee?
Advertising use would require the highest use fee.

i. Why?
Advertising use of an image allows the purchaser of the image to make a profit from the use of the image, so you as the photographer should charge them a higher fee for the use of the image commensurate with their expected earnings from the use of the image.

4. In terms of stock photography define:
a. Rights Managed licensing model.
Rights managed liscencing is when specific uses and resulting licensing fees are agreed upon by both the photographer and the person requesting for each usage. Any usage future needs beyond the terms agreed upon must be re-negotiated with the photographer.

b. Royalty free licensing model.
Royalty-free liscencing means that once the image is licensed under a set of guidelines agreed to by the photographer, the user is generally free to use it in perpetuity without paying additional charges.

c. Micro-stock.
Micro-stock images are sold almost exclusively via the Internet, come from a wider range of photographers than the traditional stock photography, including amateur and hobbyist photographers, and are sold at a very low rate and are generally liscenced Royalty-free.

5. In terms of the business of Photography define the following working relationships;
a. Employee
As an employee, you take photographs and are paid hourly for your work. In most cases you don’t own your image copyright. Examples of this include working for Picture People or Lifetouch, or working as a second shooter/assistant for another photographer. You may or may not have rights to your images, depending on the employment arrangements.

b. Independent Contractor/Freelancer
As an independent contractor/freelancer, you are essentially self-employed, contracting your photography services out to agencies or individuals who need photographs. You generally maintain copyright ownership of your images and license them for use to your clients.

c. “Work Made For Hire”
“work made for hire” is when the photographer agrees to produce images for a fee and for which the copyright is owned by the client.

d. If you are an independent contractor do you think it is a good business decision to sign/agree to a work for hire contract?
No

i. Why or why not?
It is not wise to enter into a work for hire contract as you are giving up your copyright and thus all future potential revenues that could be produced from your images.

6. In terms of the business of photography define the “Paper Trail”
The paper trail includes all written correspondence with a client/employer from initial discussions through final delivery of images.

a. What documents are parts of the paper trail?
Emails, letters, and all types of written correspondence are part of the “paper trail” of a photography job. Copyright documentation of images are also part of the paper trail. The most important document in the “paper trail” is the contract signed by the photographer and the client, and any amendments to that contract.

b. Why is the paper trail important?
The paper trail defines the rights and expectations of both the client and the photographer in a photographic business transaction, and serves as a point of reference to settle any conflicts that arise in terms of copyright infringement or any other issue that arrises that causes either the client or the photographer to be dissatisfied.

7. Who are your customers/market(s)?
My customers are upper-middle class individuals and families that desire unusual, artistic custom portraiture or event photography and are willing to pay a premium for this service.

a. How will you reach/advertise/make yourself known to your market(s)
Word of mouth, networking groups such as Business Networking International, social media including Facebook, search-engine optimization, and mailings/eblasts to a mailing list which I am trying to build.

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